Brand slogan: enjoy noble office life

Philosophy of management: respecting employees, putting people first, seeking truth and pragmatism, developing industries and developing countries

Business philosophy: create fine furniture and create healthy and noble office space.

Enterprise spirit: unity, innovation, fraternity, solidarity, mutual benefit and win-win results.

Corporate Value: Create Opportunities for Employees, Create Interests for Customers, Create Wealth for Shareholders, Create Value for Society

Business purpose: integrity is golden innovation, soul seeking truth, pragmatism, courage first.

Product concept: original design is perfection and excellence.

The concept of talents: the only way to share wealth is to be virtuous and talented.