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Almost everyone knows that the "gold rush era" of the home industry has gone. At the same time, two opposite industry trends are occurring: one obvious trend is that the market gradually concentrates on large enterprises and brands, and the Matthew effect is becoming increasingly obvious; the other is that the terminal channel is pulled and diverted by various forces, including Pan-home decoration enterprises, real estate developers, e-commerce and even millet. Internet companies continue to invade.

Like a fast-flowing river, some people watch and wait for the opportunity on the bank, some people raise their trousers to test the depth of the water, some people have come to the middle of the river. In this era of new normal and great change, the process of home enterprises actively seeking change is also an opportunity for the industry to revitalize. For this reason, we simply combed the current development status of various channels, hoping to bring the industry reference and thinking.

When the electricity supplier starts, the wind rises.

The household industry is no stranger to electric businessmen, and the "double eleven" sales of screen-brushing stimulated everyone's nerves, but also spawned a number of online furniture brands, such as Lin's wood, Merlot, etc., which once became the industry's hot topic and even the object of red-eyed.

From 2008 to 2018, the household industry has basically completed a "baptism of e-commerce", most brands have actively or passively participated in the industry information and transaction revolution. According to Tianmao's internal statistics, there were about 6,000 furniture stores in the Tianmao system by July 2018, of which about 20% were physical stores, i.e. about 1,200 physical furniture enterprises had opened Tianmao stores.

These enterprises or outsourced or set up an electric business department inside the enterprise. For example, in 2016, more than 70 people in the Department of Electrical Business of Huari Home had been transferred to nearly 70 employees in other departments, achieving a brilliant record of 100 million sales.

In addition, after the statistics of the top 10 household furniture sales in the "Double Eleventh" period from 2013 to 2017, it was found that Lin's wood industry, all friends'home and Gujia's home had been in the top three places respectively, and there had been no change in the past five years. Entity furniture companies such as Home Furniture, Hi Linmen, Chivas and Yalan are frequent customers, while e-commerce brands such as Hebao and Rafimani fade out of the top 10.

To this day, home e-commerce is no longer a merchandise, through the O2 O system to open up online and offline to distributors empowerment has been a realistic choice for furniture enterprises. Shangpin Homestead, Sophia, Cool Roaming and so on, through the Wechat public number to the offline store, achieved good results. In addition, in order to solve the "last kilometer" problem of household e-commerce, there are also professional players such as Haier Rishun, Home-to-Home, Wanshifu, ant live in peace, as well as support from major platforms such as Suning and Jingdong.

It can be said that the e-commerce revolution in home business is far from over, the wind is blowing, the dust it raises is far from landing.

The independent store has been on the road.

In 2004, GREE announced that it had completely quit Gome and began to build its own channel. In the home furnishing industry, independent shops or store stores actually have different choices.

_early Sichuan faction enterprises mainly focus on the three or four-tier market, product-based panel furniture, independent stores have better radiation effect and higher cost performance. For example, a few years ago, the area of the independent stores for all friends'homes ranged from 2,000 square meters to 4,000 square meters, or even 6,000 square meters or more.

For brands such as Qumei, Dixin, Merck and Model, the need to enhance consumer experience has also begun to lay out independent stores many years ago. For example, in 1995, Qumei opened its first independent store in Beijing (also known as the experience store at the time), and in 2017, the financial report showed that there were 212 stores with more than 1,000 square meters in the country. In addition, it has been revealed that the layout of the independent store with more than 3000 square meters is over 100.

The independent store has been popular in recent two years because of the rise of the large home and whole house customization mode. According to the financial report, as of December 31, 2017, there are 65 large-scale residential franchise stores in Europe. In the next three years, more than 300 full-house custom MALL experience stores will be built all over the country, and the area of these experience stores will be thousands of square meters.

Of course, not all brands are suitable for independent big stores, but this entirely on their own to attract passenger flow, and the traditional market components of the growing competition relationship between the model, and even become an important part of creating a complete home consumption experience. Independent stores will become one of the most powerful channel cards of enterprises or dealers in the future.

Carry a bag in a hardcover room, a big cake that can't be ignored.

Since 2017, the state has made unprecedented efforts to promote finished housing. As a deformed product of the rapid development of China's real estate, blank Housing will gradually become history.

But the finished room is not a hardcover room. According to the interpretation of the residential construction department, "the so-called finished residential, refers to all the functional space of the house fixed surface paving or finishing, the set of internal pipelines and switch sockets, kitchen and toilet equipment installed in place, basically meet the living conditions of the housing." The hardcover room includes furniture and household appliances to reach the standard of carrying bags.

_With Vanke, Hengda, Biguiyuan and other large-scale housing enterprises to add hardcover room, this huge potential market has great attraction for home enterprises, some enterprises have taken action. For example, in 2017, seven well-known household enterprises, including Sofia, the Federation, Xilinmen, Qumei, Renhao, Senberg and Dinggu, joined hands with Hengda.

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